There are several techniques employed in order to increase a website’s ranking in search engines like Google or Yahoo, one of which is search engine optimization, or SEO. SEO is the discipline of manipulating content, which could appear to be a bit complicated, with its continuous changes and algorithm updates.
But in simple terms, SEO merely involves providing answers to the questions posed by your respective users. A good way to gauge your website’s SEO efforts is through your rank on Google search results, whenever the key words identified with your company or brand are typed in.
In order to boost your SEO for your content for Google or in any other search engine, we have laid out three helpful tips:
Think on How You’d Like to be Searched For
If you want to be found on Google quickly, you have to think how you’d like to be searched for easily—so you have to take into consideration your users’ potential search questions. People search for basically three things: information, navigation and transaction. Based on these, you have to optimize content on your site which correctly addresses these three main search categories.
Use Metadata For Your Video
Just like a 4-year old watching a film, Google cannot remember and recognize all the content on your video, so you have to include in as many supporting details as possible. Put rather much simply, Google can’t read the video itself—just the metadata surrounding it.
So when you upload a video on YouTube, what Google understands is just the author name, file title, file size, date it was uploaded—but not anything beyond the description text. Hence, you have to put in more effort in putting description to your video—put as much metadata around it as possible!
Comments that are being loaded while the video is streaming, and the video’s hashtags, pinks or links whenever it is shared, are useful in optimizing video content for Google as well.
Make Your Content Original
It might be obvious, but just to highlight on its importance—Google wants and recognizes unique content.
Scratch that—Google does not only reward good, unique content: it can also penalize you for duplicated ones. Yes, writing on the same topic using several different approaches is okay, but other factors can come into play as well—for example, if you post content on a wire service before uploading it on your own microsite, Google penalized you by crediting the wire service as the owner of your content, even if it is rightfully yours.
These tips may seem basic, but to some extent, these fundamentals of SEO are what it takes for both small and large enterprises to truly be effective with their SEO efforts. Clichés are clichés because they are important—more often than not, it is the most basic and most important of things that we fail to remember, when in fact, most disciplines aren’t as complicated as they seem! To learn more about SEO and find out how the SEO gods earn millions from following these tricks, go HERE –>> http://www.foretec.com/seo-Si0E.