Supercharging Your PPC With Killer Images

Social media engagement and traffic can be greatly driven by powerful images, as the human brain had been proven to process information faster through visual means. Attention is usually given to content with catchy images—sometimes, visual cues are enough to communicate messages.

Question is, how do you craft killer images and make your content stand out from digital clutter?

The use of free stock photos would not be a good option, as these images tend to be generic and in conflict with your own branding and content.

Here are a few tips to make your content stand out with powerful images which catch people’s attention:

  1. The More, the Merrier

Pair your content with various types of images—infographics, screenshots, memes, name it! Just make sure that you tailor fit your content and audience to the type of image you’re using, so you will be able to clearly communicate your message.

  1. Craft a Design Guide

Your content, coupled with killer images, can eventually build an image for your brand, so it is highly important that you build a design guide first. The design guide should specify the visual elements that you would like to be identified with your brand—to achieve consistency in theme and messaging across several digital platforms.


  1. Making Use of Photos and Images

Add a slice of life, or a gentle human touch to your posts by featuring pictures of pets, or picturesque landscapes in your content. Editing tools such as Preview or Photoshop can do wonders in enhancing your photos.

  1. Videos

Come up with decent videos by making sure that you have incorporated audible sounds and appropriate lighting techniques into your material.

  1. Infographics and Data Visualizations

Summarize data through interesting visual representations such as inforgraphics and data visualizations—Powerpoint remains the king for data visualizations while PiktoChart is a good option for creating inforgraphics out of your collected data.

  1. Screenshots

If you want to illustrate something as accurately as possible, screenshots would be the best way to do so. Capturing great screenshots is an easy task with free online tools such as Jing, a product from TechSmith.

  1. Memes

Memes dominate social media posts because they are very fast and easy to create and share. Quickmemes allows you to select an image, insert a caption, and voila, share to the rest of the social media world!


However, memes have that tendency to reach a “sharing saturation point,” to the point that the meme becomes shared too much that it loses its appeal. With the nature of memes being shared and spread like wildfire over the internet, take the advantage by making your meme unique to your brand—select an image and caption that still communicates your brand. The beauty of using memes though is that you can always inject fun and personality and humor into it, and users everywhere can create and propagate content related to your brand, if they feel relevance towards it.

Final Thoughts

PPC is a tough nut to crack, and there are millions of ways to crack it. Using images–er, killer images, case in point–will not only supercharge your PPC campaigns but will also help establish your brand on a firmer ground. But you don’t have to do it all by yourself. If you feel that you can’t handle all these on your own, and you need magic from the pros, go here –>>

You won’t regret it.