Entrepreneurs often take their businesses online, starting a new website in the hopes that somewhere in the world people will notice. The internet being a large ocean of information, these new websites could drown and be washed away by other similar sites.
To prevent this from happening, you need solid SEO.
If you are new to SEO, here are some steps to help you use search engine optimization properly.
On-Site SEO Basics
Using keywords is one of the elements of on-site optimization. You might try to flood your website with keywords to give it a boost, but Google will give a penalty to pages that are overloaded with keywords. The golden rule is to keep it simple – five keywords or keyword phrases for your website should suffice.
This should consist of 70 characters or less, your business or brand name, and keywords that relate specifically to the website. It should look like this:
Your website’s meta description should consist of 160 characters and describe what the website is all about. Think of it as a summary of sort.
The combination of the title tag and meta description should look like this:
Additional On-Site SEO Elements
The previous stated elements might be the most important, there are others that can help your website. The first would be the links on your website, both externally and internally. This will help your page show up in another website during the search, and vice versa with another website appearing in yours.
The second element would be the header tags. This helps readers and search engine users break up your website’s content into sections.
Making use of images for your website could go a long way. Adding image names, keywords, and alternate tags for the image used will increase the odds for your website based on the keywords used for the search.
The last element is bolded text. Words presented in such manner can easily catch the search engine users eye.
The website’s content can determine the amount of traffic your website will have. The more quality contents you have, the more visitors you might get. This will also increase the number of pages from your website search engines will put in the results. Search engines love quality content and users might even share these contents on social media networks.
Contents can range from blog posts, articles, tutorials and how to guides, infographics, videos, podcasts, and many more.
Off-Site Optimization (Link Building)
The goal here is for other websites to link to yours. These links act as votes that can increase your ranking in the search results.
There are thre kinds of links that you can use on your website. Organic links is the first on the list as these are the best kind out there. These are the links from well known and big name websites. Whitehat links are the kind you should aim to get as they are good links. The last one, called Blackhat links, are the ones you should avoid as they are type that spams non-sense.
To get links, one way is to submit a blog related to your site. Another is to reach out to other sites that is related to your business. Probably one of the best way to get links are your website’s content, which was described on the previous step.
How Google+ Can Help with Rankings
Since Google is one of the most popular online search engine on the net, it is only logical to make use of its own social network. Google+ will help your website climb the search ranking in many ways than one. Being friends with a lot of people in Google+ can increase your website’s popularity all in thanks to Google’s personalized search.
Let’s say someone in your Google+ circle searched for a fishing pole online, and you happened to have searched for the same thing and found another friends online fishing pole shop.
On this persons search engine result, the website you visited on your search will appear marked with a little person icon. On the other hand, if that person only used local search, the site you visited won’t even appear on his results.
The goal is to spread your business in Google+ the same way social networks spread images or videos using hashtags and number friends or followers. How do you do this? Just follow this formula:
- Create a personal Google+ profile and another page for your business
- Give your business page a +1 to help it rank up, share the page on your personal profile or link it up under recommended websites.
- Fill out your personal profile completely to make others want to connect with you
- Make sure your profile information is public as well as your status updates
- Share other updates other than your business so that it won’t look too self-promotional
- Connect with people on Google+
Eventually, you will have a lot of people you are connected with on Google+. This will then increase your popularity on Google’s social network which will create a huge influence on personalized search reults of those that follow you.
Monitor Your Results
Authority Labs tracks keyword rankings for your website so you can see if they are moving up in search results.Google Analytics, on the other hand, is more detailed. It monitors your organic search traffic sources to see what keywords people are using to find your website in search results.
There other tools out there, but these two are the best.
Hopefully, by following the steps on this article, will set the sail for your website on the right track.
Sometimes SEO can be challenging and confusing, which is why it never hurts to seek assistance from SEO experts. If you need guidance on how to get started with your SEO campaigns, tap the SEO pros HERE and see immediate results!