Creating a Successful SEO Strategy in 2015

With Google changing their algorithm regularly search engine optimization has drastically changed in the past few years. If you want to increase organic traffic to your website then here are a few simple tips that you should follow.

Optimize Each Page

Instead of trying to fill each page with repetitive keywords you will want to keep each page focused around a single idea or keyword. Keep your desired keyword in the title, heading, and alternate title and where it makes sense throughout the body of the text.

Keywords are No Longer Verbatim

The great thing about Google’s AdWords update in 2014 is that it relies on co-varieties of keywords, and the same is true for Google searches. Now you don’t need to worry about singular and plural forms of your keyword or even keyword misspellings, Google will make sure users find your page.

Improve Your Page Titles

Make sure your page title tags are below 55 characters and make it compelling. You should put your desired keyword at the start of the title. You want the title tag to clearly tell the search engine what the page is about.

Fix Your Heading Tags

Same as your title tags, your heading tags need to inform your readers and the search engines about the topic of the page. You can help inform search engines about the topics on the page and their importance by using the heading tags <H2> and <H3>. Verify the heading tags by viewing your website using HTML. Additionally keep generic terms out of your headings and don’t put important information solely in images.

Inbound Links

This continue to be a very important aspect of search engine optimization, even with the 2015 update. Therefore make sure good quality sites are linking to your page and that the number of inbound links is growing.

Boost the Speed of your Site

The 2011 Google algorithm update proved that speed matters. If your website takes a while to load then it will be downgraded in search rankings. So make sure that your users do not have to wait.

You can test the speed of your site with Google, if it is slow there are a few things you can do.

  •             Verify that your web server is not overloaded.
  •             Limit these: images, videos, bad coding, uncompressed images and multiple plugins.

Upgrade to HTTPS

Now that security is becoming ever more important, Google has begun experimenting with using HTTPS over HTTP in search engine rankings. So it is better for your site and better for your users to switch to HTTPS.

Mobile Optimization

As smart phones become more and more prevalent, more users are visiting websites using their phones. As of 2014, 40% of organic traffic came from mobile devices. Google describes a number of mistakes that website builders should avoid for mobile optimization such as blocked media, slow mobile load times and faulty redirects.

Remember always that it is Google’s job to make sure that the user has a good experience. So make sure that your website provides that and it will rank higher.

To know more about how you can maximize your SEO potential and bring your page to the top, visit